Visa, the official sponsor of the World Cup, wanted to let hundreds of fans of the various European teams know that its cards are the most secure.

Together with all the Publicis agencies in Europe, we discovered that there is one thing that fans always trust; their lucky charms.

We decided to take this Insight and take it into fun territory where no matter what your lucky charm or ritual looks like, you can trust Visa to make all your payments safely and securely.

And that's what we did...