Sorry to everybody!
Carre, carre carefourrr
In the face of the uncertainty of recent years—wars, energy issues, high prices, climate change—saving is the best way to protect oneself from these uncertainties.
We decided that people deserved something different, something positive that would help improve their daily lives.
Playing a bit with the funk song 'Daddy Cool' by Boney M, we hooked audiences of all kinds to our campaign. Here's what we did:
A gold Effie Awards goes to…
People made their own
A jingle that sticks in people's minds.