Too much damage!
Advertising has done much damage to rock music, it's normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well-known song to sell a product. Our client Mariskal Rock Radio is loyal to music, so they have a few commercials playing. For that reason, we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.
Goldie…
Metallica, Velvet Underground, Rolling Stones turned into the funniest commercials in the world and it's not because I say so, it's because of the Golden Lion at Cannes Lions.