please, Eat My portfolio!
I was in the final stretch at Miami Ad School in Madrid, broke and a proud Colombian. So I cooked up a plan to get creative directors and CCOs to devour my portfolio.
Noticing that Spanish agency creatives always grabbed the same boring lunch, I invented Bocata Boy: the first gourmet sandwich with my portfolio attached. I partnered with "Panic," Madrid’s hippest bakery, and other local spots, launching a fun campaign with flyers, GIFs, and social media.
Result? Creative directors and CCOs gobbled up my portfolio—and in 2017, I was picked as one of Europe’s top creative prospects in ADC* Europe. Now that's a sandwich of success!
Even today, people still shout on the street, "Hey, you Bocata Boy!"
epic ads
My project was selected at the ADC*Europe "High Potentials" event to be presented to the continent's top creative directors and headhunters.
Crush on top festivals
With headlines as my nuclear weapons, I risked crashing one of Ibero-America's most famous festivals, El Sol, to meet some of my favorite creative directors—and most importantly, for them to meet me.
