RENAULT #JASPUPDATED

For the launch of the new 100% electric Megane E-tech we decided to recover one of the most legendary Renault campaigns, JASP, Joven, Aunque Sobradamente Preparado.

A concept that in 1995 was used for the Renault Clio and empowered many young people, making it a very memorable campaign.

We decided to recover it, but with a more technological touch, giving it that update that means the new Megane E-tech 100% electric.

A celebration of two generations more than prepared.

Agency: Publicis

CCO: Oscar Martínez

Creative Team: Daniel Molinillo, David Mora, Pablo Dachefsky, Alan Vera Salinas, Pablo Franco, Francisco de la Cruz, Gonzalo Krause, José Carlos Rodríguez, Edmundo Murillo, Horacio Panella, Christopher Hatfield.

Account Team: Carlos Sánchez-Garrido, Álvaro Fernández, Lulú Muñoz, Jaime García, Marta Castillo Berman.

Production: Pueblo Films