Un Coche Para Alba - TotalEnergies
TotalEnergies: We want a Christmas campaign!
Creative Team: Alright, how do you want it?
TE: Viral, emotional, relatable, with some storytelling—but not too tear-jerking.
CT: Got it... Budget?
TE: Low. And make sure customers can participate in the campaign.
CT: Timing?
TE: You know… ASAP.
CT: 👀