SEEK & TWEET GHOSTWIRE: TOKYO

PlayStation challenges us to launch one of its most ambitious games of the year, Ghostwire: Tokyo.

A thriller game in which deadly supernatural forces invade Tokyo, making the entire population disappear. Something that forces Akito to search the whole city to figure out what is going on.

We accepted the challenge and decided that the best way to release this game was to search street by street for answers... and that's what we did.

Seek &Tweet Ghostwire: Tokyo, the first puzzle made on Google maps.

We spread 8 fragments of the official poster of the videogame all over Spain. In collaboration with Game stores, we intervened the front of the stores to place pieces of the puzzle. The first one to complete the puzzle would win a special edition of Ghostwire and some amazing Sony headsets. For the participants, there was a chance to win a PS5.