Mariskal Rock Radio
Advertising has done much damage to rock music, it's normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product. Our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.
My participation in this piece was helping to Co-write and translate each piece.
Y&R Madrid
CCO: Mauricio Rocha CD: Ricardo Uribe CW: Miguel Provencio
AD: André Sousa Moreira, David Pascual
Let’s Rock…
Metallica, Velvet Underground, Rolling Stones turned into the funniest commercials in the world and it's not because I say so, it's because of the Golden Lion at Cannes Lions.
Trashy Ads
Since the radio spots are so much fun, we thought, what if... and well, you know how it goes.