Fiat 500x Unseen

All of us drivers have distractions while we drive: a message on the mobile, that song whose lyrics hypnotize you... and look! A pigeon.

They are distractions that do not present a visible danger until we are involved in an accident. Except for the Safety Sense of the Fiat 500. For him, even the most imperceptible of dangers are easy to detect.

This graphic series represents different hidden dangers taking advantage of perspectives and color tricks.

VMLY&R Madrid
ECD: Eric Bech & Daniel Pownall
AD: Ricardo Montes de Oca, Lucia Marco & Raul Lopez Sampedro CW: Edmundo Murillo