BOCATA BOY
Situation: I was in the last quarter of the Miami Ad School in Madrid, my economic situation was not the best, and finding a job was hard due to the fact that I came from Colombia.
How can I make money to pay my bills and let the creative directors know about my work as a creative?
Observation: A lot of agency creative people - especially in Spain - don't have enough time to get something for lunch and they always eat the same food that is close to the office.
Using something that moves me - cooking & advertising - I came up with this...
Idea: Bocata Boy. The first special and tasteful Bocata (Sandwich) with my portfolio attached to it.
First, I partnered with one of the most famous hipster Madrid bakeries "Panic" and other local businesses - connecting more people to my big idea-
Then I started to make my own business campaign, with flyers, social media content, gifs, and fun. People fell in love with it and started asking for Bocata Boy's sandwiches.
ADC*E
My project was selected for ADC*Europe event "high potentials" to be presented to the most important creative directors & head hunters of all the continent.
Here are some taglines that I used for advertising El Sol Festival:
